Digital Superbowl

FINALcontainer™_shadowA mash up of 8-bit Digital Football and EA’s original Madden for Miller Lite’s Superbowl promotional campaign.

To appeal to Miller Lite’s 25-35 male demographic (and work around Flash’s laggyness,) I created an old-school 8-bit handheld version of the Superbowl. The game was a mash up of Mattel’s Digital Football and the original EA Madden Football game, including pre-recorded sports announcers commenting on the players performance animated on the game’s 8-bit Jumbotron. The game was housed on and allowed you to save your high-score and send a link to your friends to challenge them to beat it. I designed the game graphics, website, banner ads, and lead the development team in executing and testing gameplay.