I created this long running campaign of inserting the Golden Trailer Awards (GTA) trophy into an upcoming summer blockbuster movie poster. Every year we present a new layout to the movie’s studio and receive wholehearted approval and support. Their marketing departments now consider it an honor to be chosen to this year’s GTA poster.
I wrote this provocative headline to reengage WoT users and engage them with its alternative meaning. The campaign offers a trivia challenge to WoT’s core players, who have a keen interest in military hardware.
This ad was designed to appeal to a FPS player, who thinks WoT as a strategy game.