I designed this award winning campaign for Crunch Fitness. (In)famous for their shoe-string production budgets, I managed to create a very iconic, graphically driven campaign using clip-art and very smart, funny headlines.
“Stand Out” I created a visual metaphor campaign for the Dallas Texas based indoor tanning chain, Planet Tan. The billboard did get a few complaints from some religiously conservative folks, this was Texas after all. But the company CEO loved the ad that he bought more additional media space.
Written from a contemporary woman’s perspective, this print campaign speaks to the empowering aspects of sexiness and an improved body image.