Fitness & Beauty

Crunch Fitness

I designed this award winning campaign for Crunch Fitness. (In)famous for their shoe-string production budgets, I managed to create a very iconic, graphically driven campaign using clip-art and very smart, funny headlines.

Crunch_smoke Crunch_quiettime Crunch_fat Crunch_amputate


Planet Tan

“Stand Out” I created a visual metaphor campaign for the Dallas Texas based indoor tanning chain, Planet Tan. The billboard did get a few complaints from some religiously conservative folks, this was Texas after all. But the company CEO loved the ad that he bought more additional media space.

boobjob_billboard


PT2005_eggPT2005_lipstickPT2005_pantyOBSERVER_2005book.indd


OBSERVER_ho_030503bOBSERVER_angel_030305OBSERVER_lingerie_030403b

Written from a contemporary woman’s perspective, this print campaign speaks to the empowering aspects of sexiness and an improved body image.