Pitch Campaign

I art directed and illustrated this pitch campaign which won the the Novartis MDX account for CDM

V1XpertAccurace-Yellow3 V1XpertAccurace-Yellow2


Campaign Evolution

After additional market research and focus group testing, we ended up producing a campaign which was more doctor and patient focused. I art directed and co-wrote these ads which I’m nonetheless proud of in terms of its attitude. 

MDX-Ish1 MDX-Ish2



Brand Style Guide

Font, color, and campaign Style Guide I designed for Pfizer’s blockbuster chemotherapy drug, Sutent. 


Trade Show

A 3D animated video showcasing the brand’s new Bio-SciFi look and feel, which I developed.