I developed Planet Tan’s visual brand from soup to nuts; from the print, radio, and TV ads to the website, employee uniforms, and retail store design. Working with SmartWalls®, we developed a modular store design which could be rolled out at new stores and retrofitted into existing locations. The designed the brand to appeal young women with a “fresh” and “sunny” feel and extended it to my designs to in store packaging, products and swag.

Retail Environmental Design

Website

Packaging & Product Design

Activation

Front and back of Guerilla flyers distributed at Dallas Mavericks basketball games.

Broadcast Commercial