Taste Test: UK vs. US Kit Kat

My kids are still eating through their Halloween candy. We used some of it to do this taste test. Kit Kat was one of the first accounts I worked on at DDB so I knew a bit about its history. I was surprised and impressed the kids had developed enough pallets to discern a definite difference. Though a few other kids who came by asking for samples after the video weren’t as accurate at identifying U.S. made KitKat.