In 2025, BART introduced the Let’s Glow! BART Anime Festival and attracted more than triple the expected 1000 attendees. This year, the free anime festival expanded to accommodate even more anime fans. I traveled to the Warm Springs/South Fremont Station to check it out.
This year, the fest doubled in size. Booths and exhibits took up both sides of the BART station. The Itasha car expo in the Southern Pick-Up lot, the Artist Alley in the North side lot. In between, there was a stage for performers and cosplay contests, and a Food Truck row.
Itasha cars are vehicles themed and often wrapped with graphics depicting characters from popular anime and manga, and now VTubers. The Artist Alley was double the size and packed with shoppers picking up fan-made anime art, plushies, and merch. The longest line was for the Railgoods booth selling official BART merch featuring its Anime mascots: Baylee, Nimbus, Jasmine, and Mira
BART has anime mascots? Along with the Vatican (yes, the Vatican) the San Francisco BAY AREA RAPID TRANSIT system wanted to reach out “the youth.” Appealing to Asian-weeb subculture of Anime by bolting on a BART logo onto it. Did it work? Overall BART ridership is down 56% since 2016 but the Lets Glow! Festival has doubled in attendance since last year. So yay, I guess?
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